What is one of the biggest secrets to FUTURE success in business?
A record of proven PAST success!
No matter how loud you scream from the rooftops that your company is great, nobody will believe you unless they see proof. If your company can prove that it can be trusted with a potential client's project, that client is a lot more likely to:
Come back to you again.
Refer you to their peers.
So, the best way to showcase your company's success is:
A picture is worth 1,000 words, right? And that's true for any old picture. So it must be true that a picture of one of your best projects captured by a professional photographer could be worth $1,000 in potential income.
In the engineering and construction industry, it is more important than ever to showcase your past success. It's easy to drive past a building and say "I did that!' But who are you telling that too? Photography can share that message with future clients who want you to do their projects too!
"But why should I bother?"
Maybe you used an innovative solution to a difficult design problem. Maybe you completed a different type of project than your company is known for and you want to break into that sector more. These things convince clients that you are at the top of your field. And the best thing to do is brag about it! Hiring the right photographer makes that easy.
The right photographer knows how to showcase any project in the best light, whether it's an office building, a school, a refinery, or an aggregate plant. The right photographer knows what your future clients want to see, because they don't necessarily see it from the same perspective that you, the engineer/architect/contractor, see it.
However, it doesn't hurt to do your research and find a photographer that is experienced in the technical field as well. At Edward Major Photography, I strive to use my own background as a civil/structural engineer to know what the focus needs to be in order to showcase your projects the best way. If you need someone who can get the shots you need with minimal direction, contact me now and let me know how I can help!